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I’m Simone Silvestroni 👋

I design and code accessible websites since 1998, now using Jekyll and WordPress.


The focus of the brief was to re-design UniCredit’s existing online landing pages for new customer acquisitions. We designed and developed a fully responsive site with custom experiences for smartphone, tablet and desktop to replace the existing desktop-only landing pages.


We used our custom SASS and Javascript-driven framework called ResponsiFarm to build PHP modules and add progressive enhancement functionality on top of our designer’s vision. The landing pages converted leads connecting to UniCredit’s acquisition forms.

Here is a brilliant case study on the UX and design side of the same project.

Client review

UI Farm’s innovative workflow and unique skills has given us a very clear insight into our customers’ behaviour and preferences, which has considerably boosted our account application conversions. Thanks to UI Farm’s approach, we have been able to significantly improve the experience delivered to our customers and prospects, and make changes that may have seemed minor to us but have resulted in significant conversion lifts. UI Farm has truly changed our approach to Interaction Design. — Gabriele Rosati, UX and interaction design manager at UniCredit